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Back in the 1990′s “No-haggle pricing” was a concept that Saturn created, here in the US. When I was younger, and looking at starting a career in auto sales, Saturn was the place. Why? Because potentially, as a new salesman, I didn’t need to have a lot of experience to sell cars. Car buyers looked [...]
I have never been a big fan of e-mail solicitation. It could be one of the reasons I have been apprehensive about putting a newsletter out for this blog on a consistent basis. Then, it dawned on me. I am the biggest e-mail marketing person I know. Why? Because it is my job, as a [...]
We often like to think our traffic is declining or subscribers are abandoning ship because of some unforeseen force beyond our control. Maybe we chalk it up to Google readjusting its search engine or the fickleness of blog readers. But, what if we were actually sabotaging our own blog? What if it was our fault? [...]
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