I’ve been a part of the blogging community for a while. And looking back on some of the people I had known and blogs I have read over the years, I wondered…where the heck did they all go? Why did all these blogs close? What became of all this talent?
Online reports about blog activities are sketchy, but most indicate that over 80% of blogs are eventually abandoned and that over 65% of the entire blogosphere has failed to update their blog in the last two months!
Even if you take into account blogs that are eventually revived after a long break by a blogger, do you ever take this into consideration when you are link building / leaving comments and networking with other bloggers, what happens when these blogs close and these bloggers disappear?
Running and managing a blog is an incredible experience. It’s like your own “digital business card” that gets you in the door with so many other bloggers too. As I’ve often mentioned, factors such as trust and transparency go a long way in the blogosphere — and often leads to meaningful, beneficial connections with other bloggers.
Blogging, for me, is merely an introduction into many other online projects and business ventures that I intend to capitalize on in the coming months. I am a business person at heart, not a journalist/writer. When I come across a way to add value to the World Wide Web, I feel it should be explored.
The pursuit of many of these online endeavors could not exist without building a team that shares your vision and brings their own expertise to the table. Losing those relations can be costly — as I have experienced.
Fade To Black
You often don’t see it coming. But, when a blogger truly loses interest in his/her blog it is a rapid decline.
The blog closes practically overnight! (in our world, that means that the blogger no longer has a desire to update their blog posts and allows the domain to expire at the end of the hosting period)
It’s like a union welder 5:00p on a Friday; that whistle blows, that torch, grinder, and clamps fall to the floor with a thud! – they’re “outta” there!
At least the welder will be right back to the same spot to collect his tools Monday morning; that blogger is long gone! Try e-mailing him/her. Speaking to you is like a reminder of what they were — and they don’t want to rehash those memories.
When that blogger closed their blog, you lost your guest post spot, a space in their blogroll, and a nice assortment of backlinks. Which is why you have to be careful how you invest your time online.
This type of constant turnover must be difficult for online readers too.
But, I lost a friend, a business partner, and a project manager too.
And they’re hard to come by!
You can never take these types of relationships for granted.
Have you ever reflected on the relationships you have created online? Did you ever feel abandoned by their sudden disappearance? Do you feel that part of the equation that defines success in blogging has something to do with endurance and longevity?
If you are contemplating closing your blog and minimizing your online presence, the impact goes far beyond you, doesn’t it?