Facebook, the largest social media site in the world, with a conservative estimate of 500 million users, has the potential to take your blog traffic levels to levels far beyoned your wildest expectations. Over 50% of our active users log on to Facebook in any given day and the average user has over 130 friends! (Source: Facebook Statistics)
What could you do with that even a small percentage of that kind of volume? Many of those users are “non-bloggers” and completely unaware of marketing tactics or CPC ads. How could you capitalize on that kind of opportunity?
So, what are you waiting for? Let’s take a quick look at the resources you are currently using and then we’ll turn it up a notch! Shall we? Let’s go!
Well, the first thing we should look at is what resources, as bloggers, that we have at our disposal.
1) The Facebook Fan Page
The Facebook Fan Page is better for brands, businesses, or bloggers who want to interact with their fans or customers without having them connected to a personal account, and have a need to exceed Facebook’s 5,000 friend cap.
A Fan Page lets you grow as big as you want, send updates to an unlimited number of people, and keep the focus on the organization without revealing the administrator (unless you want to).
2) Networked Blogs
NetworkedBlogs.com is an extension of the NetworkedBlogs Facebook Application to make our user-generated blog directory accessible outside Facebook and provide more exposure to blogs of that network.
This web site is still in it’s early stages. And, currently, it only provides a subset of the information that is offered inside Facebook.
3) Facebook Commenting System
Facebook is rolling out the new features which will have the power to transform Facebook’s commenting platform for third-party websites — which is currently a very simple affair — into something far more advanced! (See screen shot below!)
The Sobering Truth
At this point you are most likely very involved in growing your Facebook Fan Page and integrating more use out of Networked Blogs.
So, what else?
Nothing. No other strategies come to mind. A vast, global market of active users that bloggers may never be able to tap into!
Even with some of the minimal changes that Facebook rolls out every few months, it isn’t enough. Some bloggers with large following on Facebook and Networked Blogs…wait, you look puzzled. Yes, you have a Facebook Fan Page and a page on Networked Blogs that allows users to follow your blog via Networked Blogs too. (Click on the links to see my pages for examples.) Seems a little redundant doesn’t it??
As I was saying, some bloggers with large followings on Facebook and Networked Blogs see little results from their efforts. Let’s see why:
Facebook: Fans and Followers — Behavior
Let me share you with you the dark reality that is blog stats, particularly with Facebook and NetworkedBlogs.
Large numbers of followers and fans RARELY equate to conversions and new readers. As bloggers, we tend to over-analyze our analytics. When we do, we see 3-4 blog updates before a reader, any reader, pays our blog a visit from Facebook/NetworkedBlogs.
Why is that? Why do readers follow and subscribe to so many blogs, yet fail to become active participants? Why is NetworkedBlogs so passive in their partnership with Facebook especially involving advising users of their (purposely-limited by Facebook) services?
As I have mentioned before, I would prefer to interact with the “Source Blogger Community” within the confines of Source Blogger, anyway.
The Explosive Market That Is Facebook?
Well, there it is. Facebook still remains very insulated from marketers, advertisers, and bloggers. The potential is there, but the path is not. I will still remain active in developing my Facebook Fan Page and developing my following on Networked Blogs.
What successes have you discovered while using Facebook? Are you using Facebook Groups with any level of success? Are you finding participation and reader interaction to be…well…practically non-existent too? Hey, how do you successfully tap into the 500 million-strong Facebook market?
OK, Source Blogger, Now What?
- How To Customize Your Facebook Fan Page URL
- Are Facebook, Blog Catalog, and NetworkedBlogs Stealing Your Adsense Earnings?!
- How To Integrate Networked Blogs With Facebook And Your Blog
- How To Create A Facebook Page For Your Blog