How To Make Money Online With AdSense

It hasn’t been that long that you were approved into the Google AdSense network. You quickly placed AdSense ads on your site and sat back waiting for the magic to happen.

You waited… and waited some more. Nothing happened. Were you doing something wrong?

You are not alone. There are millions of blogs all struggling to earn CPC/CPM earnings from their AdSense ads.

Will this article increase your AdSense earnings? Educating you about AdSense placement will definitely benefit you; and yes, I expect to see a difference in your AdSense earnings.

Google AdSense: Ad Blending

• Do your AdSense ads match the color palette of your blog?

Your Adsense ad should have 0% deviation from your sites colors. Whomever advised you that your AdSense ads should contrast with your site’s color code cost you a lot of AdSense commissions! Your ads should be undetectable from the rest of your site. This includes the ad frame and the ad background.

Confused? Let me give you an example:

More? Here’s another example:

Do you think in those two prior examples those site owners are generating more Adsense earnings than you? Why or Why not?

Look at this one:

Let’s be real. Your blog traffic has become immuned to 468×60 banners and 728×90 leaderboards.

Even, the graphical ad, also known as image ad, is slowly moving in this direction:

• Where should I place ads on my pages?

The best location for Google ads varies from page to page, depending on content. Here are a few questions to ask yourself when considering where to position your ads:

• What is the user trying to accomplish by visiting my site?
• What do they do when viewing a particular page?
• Where is their attention likely to be focused?
• How can I integrate ads into this area without getting in the users’ way?
• How can I keep the page looking clean, uncluttered and inviting?
• How can I target my AdSense advertise towards high activity areas of my site?

Let’s see what Google thinks are some locations on your blog to place ads:

Did you notice that the “hot spots” are above the post and above the post to the left?

• How can I determine what parts of my page are most attractive to viewers?

You may think visitors are carefully reading every word on your home page. But they’re not! People glance at a fragment here, a fragment there, and decide within a matter of seconds whether to stay or leave.

Companies actually pay thousands of dollars to learn your eye tracking patterns once you hit a landing page. This is what an actual heat map looks like – areas of the tested Web page that are in red were viewed by 100 percent of the visitors in the study. Areas in green were viewed by 50 percent of visitors, and areas in dark blue were viewed by almost no one.

So, what do you think? Are you anxious to get back to your site and make some changes to your AdSense formats?

Don’t be so hard on yourself. Visitor response to blog advertising varies based on the niche/category of your site.

I know you didn’t create your blog for the sole purpose of making money online. But, there is still some monetary connection to your time and incidental expenses of maintaining your blog. Content is very important, but solely focusing on writing and not maximizing your blog’s earning potential is hurting you in the end.

While Google AdSense continues to be the “King of Online Advertising,” do not put all your eggs in one basket. You should be using a combination of various methods of advertising on your site beside AdSense.

If you have been inspired to make some changes to your AdSense units, let me know if your AdSense earnings have picked up in the coming weeks!