Why do some bloggers/readers comment and others don’t? Why does it appear that it’s the same collection of bloggers / readers who feel compelled to comment each time you publish a new article…like clockwork?!
Your blog’s statistics are made up of unique and returning visitors (easily tracked by IP Address) . Everyday. This never changes. You don’t have control over it. Your blog is available 24-7 to anyone…in any country. Think about it. You are a global. (That is cool, right?)
Yet, when I look over your blog stats, only a very small percentage are leaving comments. Why do you think this is?
How can we get more of your readers off the bench and into the game? After all, your blog is interactive…and far from a bulletin board!
I recently read an article that only 1% of blog readers actually participate. When you blend that with the 9% who contribute on rare occasions, this leaves 9 out of 10 readers not contributing at all.
But, what does not contributing mean? What if they became a fan of my Facebook Fan page? What if they…became an RSS subscriber? What if they…umm…bookmarked my blog to come back and read it when they had some down time at work?
I’d call that participation. Wouldn’t you? But, I don’t think that was what they meant. They were referring to comments.
Before we even get into this discussion, ask yourself, how often do you leave comments? If you don’t frequently leave comments, is it fair to ask others to? And what are some of the reasons you don’t? (You can see where this leading) Could some of the reasons you don’t leave comments be the same reasons as your readers? And what can you do about it?
Web Study: Readers Explain Why they Don’t Comment
I spent a few days searching for reasons why readers don’t comment. This is actually not the first time I’ve researched this. It’s definitely a recurring mystery throughout the blogosphere currently being discussed on many blogs, in many forums, and in many blog communities.
Some of the reasons are unusual.
Here’s a short list of what I came up with.
- Some of these concepts are a little too technical for my taste and not sure what I could contribute
- Commenting on your blog is going to expose me for being the goofy newbie!
- There’s an energy from your blog that seems too elitist. I don’t really know your crowd. Plus, they’re a little hostile.
- Who has the time?
- What does commenting really do for me again?
- 95% of comments are so sappy and complimentary. No thanks. I’m not a groupie.
First of all, what should I do? Should I have contests? Should I single out those who comment the most? Nah, not my style.
If I feel you are truly wanting to make a difference in this community, I will let you know about it. Look back at my replies in other articles and you’ll see. I really take the time to respond to your comments. And no, I don’t thank EVERYONE for leaving a comment when I don’t have a valid reply.
I do use CommentLuv. Because I am trying to entice readers? Not really. Honestly, it’s because I like to keep track of what people are writing about. And yes, I click your “last article” links in CommentLuv to read your stuff too. (Why not?)
The main method I employ to entice commentators is pretty fundamental. I maintain the most dynamic content on the web.
Admit it. There are bloggers and there are bloggers who can really write. I’m not shy about it. This is Source Blogger. Compare my material with other blogs you know. I’m here to set the standard. Many bloggers have contacted me and said that my blog’s vocabulary is too scholarly… blah blah blah. I should blog at an 8th. grade level. (8th. grade level?) I can’t do it. Blogging is a science. And yes, some of the concepts can be very analytical and complex. 8th. grade though? So, I should be writing for 13 year olds?
I write for mature, sophisticated bloggers. Bloggers like you. That’s my demographic. That’s why you comment here. And that’s why you are an appreciated member of the Source Blogger community.
The Bottom Line
The bottom line is the best way to get readers to comment is to get them to comment simply because they enjoy what you offer them and because they want to. Sure, I’d like to have a higher percentage participate in conversations. Who wouldn’t?
In closing…pay close attention to what interests readers, not just what interests you. Spend a lot of time on other blogs reading comments and in social media. Start seeing trends of what creates more responses. Now write about it.