Would A Squeeze Page Help Your Blog?

The following is a part 1 of a two part series on squeeze pages.

What is a Squeeze Page?

You may or may not have heard from the many marketers and gurus out there that the money is in the list. The list is the information you have collected on your readers and subscribers who have opted in to receiving future correspondence from you. You should generally expect to receive your greatest amount of conversions from this list over casual readers, lurkers, RSS subscribers, and your recurring traffic.

The list is created by an opt-in where the reader inputs his first name and e-mail address. Your job is to entice your blog traffic by providing free information that will encourage their opt-in participation.

The goal is simple.  Build a list of subscribers as fast as you can. Once you have this list then you can sell to them time and time again. This applies whether you own your own product or promoting someone else’s.

A squeeze page is just another means of achieving the opportunity for others to opt-in. The squeeze page is a dedicated page for this purspose – and its only purpose.

When you’re using a squeeze page, you essentially are not selling anything in the immediate sense. The objective of the squeeze page is to provide further information to the reader if they opt in to your list. It is critical that you understand this.

You should not provide anything else on that page, other than information enticing them to opt in. In other words, there should be absolutely no other links to any other page. This page has one goal and one goal only, which is to build your list. Once they opt in, you can then re-direct them to a sales page if you wish.

Why Should I Have a Squeeze Page?

You should do this so as to build a list of targeted customers who are interested in a given product or service. Second, these days very few visitors buy anything on their first visit to a website. Third, having a list helps you to build a relationship with your visitors over time. Plus, once you have this list, you can make recommendations as frequently as you desire.

When it comes to doing business either online or offline, it is the customer base that determines the value. Essentially, you do not have a business unless you have customers. If all you are doing is sending visitors to a website without trying to gather their information, you are really shooting yourself in the foot.

So to build a business online you need to build a list. A squeeze page is the fastest way of doing this. To be really successful, you will need to measure the effectiveness of your squeeze page relative to the level of opt ins. You can play with various items on your page to see if it improves your opt in numbers.

To really succeed online requires focus. Understand the fundamentals. You need to have customers that you can build a relationship with and sell to over time. A squeeze page is your first tool in the bag to make this happen.

Next On Source Blogger: 10 Best Practices for Your Squeeze Page

In the next installment of Source Blogger, we’ll look at some of the best practices in creating your squeeze and offer some resources that will get you started.

This is really a great opportunity to start thining about your blog’s business potential. You just have to determine if you are truly ready for this type of success.