Your Politically-Correct, Corporate-Friendly Blog Is So Damn Boring!

Yeah, great article! (Damn, that was boring!)

Someone asked last week something to the effect of “Why do bloggers keep repeating the same message” and/or “Why do bloggers keep recycling the same message?”

I can answer that question — because it is the best advice they can give you — and is often ignored.

What bloggers fail to realize is what readers are really asking is: “Why is your blog so damn boring?”

It’s true.

Let’s take a closer look at what is causing the problem and see what you can do about it, shall we?

Saved By Google

When you really think about it, your blog is merely a formulation of text on a webpage. So, it has the potential of being passed over by other means of online entertainment such as video, images of bikini girls, games, chat, or music.

Fortunately for bloggers, our  intelligent, informative, relevant, engaging — and entertaining content is in demand too! Right? Oh, but if only that were true for all of us — and you know who you are.

If detecting and locating online content was solely based on quality, some of you might be in trouble!  You better thank Google for the traffic it sends — without judgment.

Wanting To Be Everybody’s Friend — Comes With A Cost!

Networking is great — but you will not ever satisfy everyone, nor will you always become their friend. So, stop trying.

The safe, sanitary, “politically-correct,” “corporate-friendly” approach is a loser’s game.

Unless your plan is to vie for the attention of a media company or are trying to integrate your blog into some type of non-profit entity or university program, what are you doing?

You are giving other bloggers the impression that in order to “fit in” they must conform — which is so counterintuitive!

Branding – Personality – Uniqueness

The stiff, corporate image of blogging has never been my approach. I want to really evoke a reaction from someone. I want to inspire them, anger them, or throw them into deep reflection.

There are far too many blogs out there competing for a reader’s attention in any one given day. Your unique style and personality is not coming out in your content. Having an About Me page on your blog is only a beginning. It has to be alive in your content.

You can’t keep slapping a “magnetic title” on a recycled piece of work and expect for a different response from readers. A sexy title with content that fails to deliver is…a blogging felony, in my opinion!

So, piss someone off, take a stand on an issue, offer an opinion that conflicts with the majority consensus, tell someone what really happened. Not your dull, over-optimized version of what YOU think readers want to hear.

No one is telling you to be rude or socially dysfunctional — just memorable!

Blogging is about fire. Blogging is about passion. Blogging is about your personal journey. Blogging is about creativity. Blogging is about expression – without limits.

If I even sense that a blogger is timid, fearful of conflict, or afraid to bring attention to an issue, it’s a major turn-off! You’re just “going through the motions”. Readers deserve the truth. Readers deserve advocacy.

The truth might get you invited to less fancy parties, but will sure make a lasting impression on readers.

What do you think?